Giovambattista Strano, the 'Ideal Lux Chandeliers'' founder, become producer and wholesaler actually, by chance.
1969
At the end of that year, a great intuition towards business and deals, suggests him to find a solution for making profits from a lot of elements made in Murano glass, pieces of chandeliers, outstanding material apparently unusable and destined for scrapping. Not for Giovambattista who decides to make an artisan from Mestre (future head-craftsman) assemble a certain number of frames for a small number of models, in order to recycle the glass pieces and propose them to the shopkeepers in the area. The response is surprisingly positive: the small production is sold in a very short time. That's why Giovambattista realizes this kind of job can grant him economic benefits. He decides to dedicate all his downtime to the new activity.
1971-1974
At that time Giovambattista operates through 'Linea Esse' Company with the head office in Mestre, formally registered in his close friend's name, but of which he is the man Friday and brain. In fact, the acronym 'Linea Esse' stays for 'Strano's Line' or rather 'Strano Chandeliers'.
It is the period when he consolidates a customer base in all across Italy, from Turin to Palermo, passing through Florence, Rome, Naples and Apulia region. In fact the number of clients isn't enormous, but almost all of them are wholesalers used to buy big quantities of each model they choose.
That is the way the Company with handicraft profile, because of the structure and dimensions, acquire the outlook for the mass production with a small industrial setting.
1974
In the Chamber of Commerce of Venice comes to life the 'Ideal Lux Chandeliers' Company, the chairman of which is Giovambattista Strano. The name has to call to mind the lighting fixtures and has to be easily pronounceable in all foreign languages.
1976
The Trade Fair of Milan offers to the Ideal Lux, which till than had exported the products through import-export Companies, the opportunity to know in person, without freight brokers, the foreign clients. In particular the Arab buyers and those from Saudi Arabia like the exhibited models and prices.
In few years, thanks to the rich range of articles innovative in form and material at absolutely competitive value for money prices, the Ideal Lux become an unopposed field leader in Saudi Arabia. The Ideal Lux products suffer the repeated tentatives of counterfeit in shape and even in packaging look. The clients disappointed by the purchases bought at the competition, strengthen and intensify the partnership with the Ideal Lux not only because of the quality of the products and accessible prices, but especially thanks to the professional service and punctuality in delivery time, conformity between ordered and delivered goods and accurate assistance assured in every circumstances.
In Saudi Arabia there is a slogan in vogue: 'Say Ideal Lux, if you mean chandelier'.
1990
The Gulf War puts in crisis the Arabic market and the IDEAL Lux is compelled to find another commercial spaces.
Giovambattista with his fluent knowledge of three foreign languages and his ability gained in years of experience, doesn't lose heart and start conquering the European markets. In few years he consolidates a new customer base, different from the Arabian one, in Germany, France, England and other emergent Countries from Eastern Europe.
Also this time the strong points, a wide and dynamic production of modernized and trendy models at competitive prices and up to expectations service, take over.
2000-2005
The Ideal Lux resists on the ups and downs of the market and strengthen the partnership with Italian market gaining a great network of clients in the national area.
2007
The Ideal Lux inaugurate its first retail showroom with a wide, modern and welcoming exhibition in its head office in Mirano (Venice).
The new opening clashes with the introduction to the production and marketing activity Giovambattista's sons, Raffaele, Stefano and, some years after, Carlo, crating at the same time an enviable for its cohesion management team. The precious heritage and decades of years of the founder's experience melt into equally precious contribution of new, modern and innovative forces of the young sons.
Today
The Ideal Lux is a solid and run in Company, which also thanks to the staff composed of prepared and cooperative employees with rightful ambitions, is always ready to face new challenges.