OUR COMPANY, OUR FAMILY
Founded in 1974, Ideal Lux is born as a small reality led by the intuition of creating a current product, but at the same time affordable for a wide bracket of public, a target that is still being pursued today.
Our ambition is to keep into one unique brand the widest variety possible of styles, adequate to the trends of the sector, which is able to range from the classic decorative style to the modern one, from outdoor products to the technical ones. The attention to the people is central. We listen to better understand their needs in order to answer, not only to a function, but also most importantly, to a lifestyle. Being operative in five different Continents gives us an international feature which has not changed our way of being and operating as a company: the enthusiasm for the things well made, the attitude to transparency and the habit to simplicity.
Giovanbattista Strano starts his activity of producer and merchant of chandeliers almost by chance. He transforms into a finished product a batch of Murano glasses he discovered into goods bought at an auction.
While operating with the name Linea Esse, together with his brother, he develops his clientele mainly composed by wholesalers, on the Italian territory. This implies the ability to combine the artisan specificity together with the necessity of the mass production.
Linea Esse becomes Ideal Lux, a more international name projected to develop abroad.
Ideal Lux participates to Milan trade fair, where it interacts, for the first time, with foreign markets. In particular, it will consolidate a productive co-operation with the customers coming from Saudi Arabia.
The Gulf War inhibits the Arab market, forcing the company to address to the European one, in particular to countries like Germany, France, England and the East of Europe.
Opening of the first shop for the direct sale in Mirano. In the same year, the sons enter the company.
Extension of the sales network in Italy and abroad. There is also the introduction of the first range of outdoor products.
Creation of new organizational departments, including the IT department.
Publication of the Website.
Activation of the business2business service. Ideal Lux attends Interlight fair in Moscow for the first time. The catalogue counts more than 1000 items.
The graphic department is born. First participation at Maison&Objet in Paris.
Purchase of a new warehouse to stock the goods.
More than 2000 items are included in the catalogue and the company has more than 74 collaborators.
Website restyling and introduction of the new concept “Your home our light”.